So some friends of mine started talking up a new website/company some guy brought to them to work on. Basically it was a Threadless clone but far more upscale, better designs, and socially conscious. They named this experiment “Desired Hearts“.
After seeing a few preliminary screen shots and some pictures of the packaging from Roby Fitzhenry, I started getting a bit excited. Then the day finally came when the site launched. I ordered The End Of The World shirt because I thought it looked badass.
The checkout process was a bit bumpy, but considering I jumped on the site a day or two after it opened, I’m going to give them a pass on that one (plus I couldn’t duplicate the weird error I got anyways). The only real complaint I have is a lack of an order status/order history page for the accounts and the form fields were a bit messy during the check out.
However none of this was in vain when I finally got my package earlier today.
(You can visit the flickr set directly)
The box came as you see it, no superfluous external packaging, nothing except a USPS shipping label. The box opens up to Gucci-style tissue paper with the Desired Hearts logo on it wrapping the shirt delicately.
I can say that this shirt is of the highest quality, manufacturing wise. The shirt feels amazing, nothing feels cheap, and everything about this shirt feels custom. To sum it up I’m super freaking stoked!
All in all, from start to finish this was an amazingly well executed idea that I can definitely see going places. I mean, seriously, who expects a sexy unboxing experience when you order a shirt?
If you like the idea of Desired Hearts, please Digg this article, upvote this on reddit, or just pass this along to your friends!
Comments 2
THANK YOU SO MUCH! Your honest feedback helps us better the brand and makes us feel good about the cause. You rock!
Posted 05 Sep 2008 at 11:02 am ¶Great pictures of the packaging.
Posted 05 Sep 2008 at 11:05 am ¶Post a Comment